Fitness looks different for everyone — we move differently, adapt to training differently, even sweat differently — so the clothing that supports us should follow suit. Target is bringing an all-new inclusive activewear line to stores. It’s called “All in Motion,” and it’s for-real affordable for more body types.
The women’s apparel will range from sizes extra small to 4X and include T-shirts, tanks, shorts, skorts, sports bras, and swimwear. There will also be a men’s line in sizes small through 3X and a children’s line in sizes extra small to XXL. What’s more, look out for polos, light outerwear, and equipment such as stability balls, yoga mats, and hand weights.
In addition to the inclusive sizing, the lack of burden on your wallet for this launch is also a major win. Prices, on average, for leggings, shorts, and tops from Target’s newest owned brand range from only $8 to $30. Women’s clothes specifically cost anywhere from $12 to $45, the men’s line ranges from $12 to $68, and the kids’ apparel costs $8 to $30. The sporting goods (aka, equipment) goes for as low as $4 up to $70.
The soft, durable fabrics are also reportedly water-resistant, sustainably-sourced, and ultraviolet protective. Material reportedly provides odor control as well (which is always a great promise).
Jill Sando, Target’s senior vice president and general merchandise manager, Apparel and Accessories and Home, told POPSUGAR in a statement via email that they got feedback from over 15,000 men, women, and kids with varying activity levels across the US. “One thing became abundantly clear to us,” she said. “Guests are seeking quality activewear and sporting goods that they trust will perform at an affordable price. That’s why we designed our newest owned brand, All in Motion, for the entire family and for all stages of their fitness journey.”
Jill continued, “With a size-inclusive assortment that incorporates quality, durable fabrics, and sustainably sourced materials, we are ringing in the New Year with a new collection that celebrates the joy of movement.”
Everything is available on Target.com on Jan. 17, and in Target stores by Jan. 24. If you visit Target locations specifically, All in Motion will have its own branded section in the women’s, men’s, kids’, and sporting goods departments, and it will be displayed by category and fit. Check out a preview of All in Motion ahead, before you get moving!