Japanese Beauty Takes the Marie Kondo Approach to Skin Care And Frees Up Your Shelf Space

It was only a matter of time before we began Marie Kondo-ing our overcrowded shelfies. With the pendulum swinging back from 10-step K-beauty skin-care routines, even the biggest Korean beauty houses are introducing more abbreviated ranges and multitaskers called “skip-care.” It’s a revolution that’s equal parts practicality and existential crisis. Who has time for multiple cleansers, toners, essences, serums, and lotions, not to mention a sheet mask for every life circumstance? And does all of it really spark joy?

Credit for inspiring more streamlined skin care is due to the minimalist philosophies of Kondo’s home country, Japan. While the K-beauty boom valued novelty and innovation, J-beauty brands tout calculated craftsmanship. “There is a return to quality that is the result of ever-increased demands on our schedules,” says Gisela Ballard, VP of training and U.S. education at Shiseido, the beauty behemoth that launched in Tokyo in 1872. “Your skin-care ritual should be effective, purposeful, and pleasant for all the senses, and feel good emotionally and physically. If you’re taking the time, you want to get the most out of your investment.”

To narrow down the meticulous regimen without giving up the promise of the world’s glowiest skin, use fomulas that offer a buffet of benefits—a curated lineup of products that work hard and let your shelves enjoy some breathing room.