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One “nude” does not fit all. That goes for lingerie, shoes, and of course, lipstick. The elusive your-lips-but-better hue is one of the most enduring makeup trends, and the most universally flattering. “The nude lip is concrete. Not really a statement,” says Linda Cantello, international makeup artist for Armani Beauty. Amidst the resurgence of ’90s makeup trends, she recalls how, back then, artists used backstage tricks like layering concealer over pink lipsticks to create nudes for runway shows. Thankfully, the breadth of formulas these days makes it easier to find your match—but what, exactly, makes a good match?
“The most common mistake people make is that they think nude should be nude. Nobody looks good when they’ve completely obliterated their lip and it’s the same color as the complexion,” she says. “You should look alive. You want natural, but a bit pushed with neutral shades.” That’s the whole inspiration behind Armani’s new Lip Maestro Matte Nature range, which includes ten neutral shades created for every skintone to find a match.
“A big thing that we’ve always done is to take out white [in formulas], even in foundation, because it’s the white that makes it look artificial,” Cantello adds. Read on for more tips for finding the best nude—and shop some more of our favorite nudes—ahead.
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