Beauty, Fashion, Makeup Hacks

Pinklipps Cosmetics’ Kenyatta “Pinky” Gant Was Born to Work in Beauty

If Kenyatta “Pinky” Gant is known for anything, it’s following her heart no matter the risk. The 34-year-old Kansas City resident has always gone after what she wants regardless of any obstacles facing her – and women all over the U.S. have benefited big-time from her drive.

“I research, study, and never give up on tasks that can be hard,” Gant says. One such task might be launching a business – think about how intimidating all that paperwork, budgeting, accounting, and marketing might be – but Gant handled that with ease, too. She launched Pinklipps Cosmetics (its name inspired by Gant’s nickname, “Pinky”) in 2011, a line that distinguishes itself in a number of customer-enticing ways. Not only are its products chock-full of pigment and long-lasting, but they’re also cruelty-free, gluten-free, paraben-free, and vegan. 

Kenyatta “Pinky” Gant

There’s another huge way Pinklipps stands out, both within the beauty industry and among all small businesses in the U.S.: Pinklipps is a black-owned makeup line, and she joins approximately 7% of American businesses owned by a black person.

Gant has never let the national lack of black business ownership hold her back. “I’ve always wanted to be an entrepreneur,” she says. Plus, pursuing a career in beauty was a natural fit. “Even as a kid,” she says, “I was always in the beauty industry. My mom owned a ton of beauty salons.” 

It’s at those salons where Gant slowly began to learn the fundamental principle on which she founded Pinklipps. “Beauty is not owned by anyone or exclusive of one aspect, color or shape,” reads the Pinklipps website. “It is a heritage that we all share.” 

Pinklipps’ products reflect this bold sentiment. With the brand’s best-selling Glow Gloss Bundle, customers receive gloss colored pink, clear, and two different shades of brown for a vast diversity of lip makeup options. The gloss is as lightweight as it is creamy, so it can be applied easily without caking on thickly. The additional oils in the gloss imbue it with deeper color, and the gloss contains absolutely no animal products, gluten, or parabens. Couple its safe, animal-friendly origins with its radiant shine, and the Glow Gloss Bundle is everything customers could possibly desire in a lip gloss.

Best-Selling Glow Gloss Bundle

If Pinklipps’ own descriptions of the Glow Gloss Bundle seem too good to be true – can one lip gloss really have all these amazing traits? – take it from Pinklipps’ delighted customers. “I love every single one of these glosses,” says a customer by the name of Clair C. “They smell great, are easy to apply and last a long time. I only reapplied once! Definitely will be reordering.”

Anybody who knows where Gant’s strongest makeup passions lie would be unsurprised that Pinklipps’ Glow Gloss Bundle is such a hit. “I wanted to cater to women who love lip products,” says Gant of not just her company’s name, but her target audience.

To reach that audience, Gant has stepped outside the internet. She opened a retail location in Kansas City where local customers can try and buy Pinklipps products in person. The store has proven a hit with local customers, who have consistently praised the store on Google Reviews. “I can tell such a difference since using her products, which I’ve been using for a little over a month,” says one especially telling review. “I get so many compliments on my skin.”

Pinklipps Cosmetics Store, 1112 East 47th Terrace, Kansas City, MO 64110

While Gant is happy to hear that her products are changing so many lives for the better, she hopes that the women who buy Pinklipps’ Glow Gloss Bundle will use them to do more than just look their best.

“I love cosmetics because they enhance our exterior,” she says, “but they teach us that true beauty starts within.” 

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