Fashion

This Sneaker Collaboration Taps One of Japan’s Most Iconic Designer Brands

For summer 2021, one truth is self-evident: People want fun in their lives and are ready to go near and far to find it. That’s why Skechers x kansaïyamamoto fits the moment so perfectly. Each of the four styles included within the limited-edition launch collection is bold and bright—the basic epitome of fun and fashion when it comes to footwear—and comfortable, ready to be worn on vacation, pounding the pavement on a city exploration, or running through an airport even (remember those days??).

The of-the-moment feel is something that makes sense for a collection bearing the name of Kansai Yamamoto, a designer who was on the cutting-edge of culture throughout his career and even after his passing in July of 2020. His signature style drew heavily on the most iconic element of Japanese culture, Kabuki, and utilized the art form’s stylized approach to dramatic costume and makeup. He saw wins in pop- and high-culture, showing at fashion week and outfitting some of the most well-known musicians of the ‘70s.

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While the collaboration was released posthumously, introduced on the one-year anniversary of the artist’s death, it still very much bears Kansai’s fingerprints. It’s easy to see how his love of bright colors and dramatic pairings came to life on Skechers Max Cushioning Premier™ fashion sneakers for women and men. The choice of the brand’s Max Cushioning technology for the collaboration’s launch styles makes the news extra exciting, too, since it ensures the ultimate in comfort with advancements like responsive ULTRA GO® cushioning and a breathable Skechers Air-Cooled Goga Mat™ insole. A follow-up take on the iconic Skechers D’Lites® style featuring Kansai’s aesthetic is slated to release August 21st.

The combination of best-in-class comfort technology and unapologetically bright design is what earns the collab its #ELLELoves stamp of approval. Worn with whatever and wherever (running from work to play and then maybe literally running at the gym), it’s everything we want right now.

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Skechers Max Cushioning Premier – KY NadeshikoShop Now

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Skechers Max Cushioning Premier – KY LunaShop Now

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