What Exactly Is A Retinoid Serum And Why Does It Work?

We sat down with Pilar Quintero, founder of to learn about retinoid serums and how they work.

Quintero, a Co-Founder of Care Skincare alongside her husband Ricardo. After 28 years of marriage, four beautiful children and living in several countries, Pilar wanted to create a safe, cruelty free skincare line that would declutter and decode skincare for busy women.

Pilar Quintero, Co-Founder Of Care Skincare


What Is A Retinoid Serum?  

A retinoid serum is a powerful skin treatment that can visibly de-age, smooth, brighten and even skin tone with consistent use.  The reason why dermatologists believe this ingredient is so effective is that skin is a major retinoid-responsive tissue, as in both the epidermis and dermis contain proteins and receptors that facilitate the biological effects of Vitamin A in the skin.   

What Are Retinoid Serums Made From?

The term “retinoids” refers to Vitamin A and the various compounds derived from Vitamin A.  Retinoids is essentially a basic umbrella term for both cosmetic brand retinols and prescription retinoic acid and have become the most effective rejuvenating serums and creams in the global beauty market. 

Why Should Women Use A Retinoid Serum?

Dermatologists agree that retinoids can transform skin like no other singular ingredient. Retinoids are for all ages, and this ingredient helps renew skin at its surface by increasing cell turnover.

Our skin sheds every 28 days and retinoids are something that helps it go through that shedding process a little faster.  Skin looks brighter, lines and wrinkles smoother, pores more refined, and imperfections are diminished.

Retinoids also work at a much more profound level by affecting gene expression and causing enhanced collagen production, skin smoothing, and an evening of pigmentation.   

How do I use a retinoid serum?  

Apply at night, on skin that is clean and not damp. Gently smooth a few drops (a little goes a long way) over face, neck and décolletage, avoid the eye area. Follow with moisturizer and always protect skin during the day with a high broad spectrum sunscreen.

If skin feels sensitive, apply moisturizer first and then serum.  And although you may see immediate, visible, surface improvements in your skin, the real benefits come from continued use – a minimum of 12 weeks is recommended.  With this ingredient, compliance is KEY – use it every day. 

Note: Consult your physician first if pregnant or breastfeeding before use. Avoid direct eye contact. 

How did you choose the ingredients for Care’s Tireless Retinoid Serum?  

We chose safe, clean, high-performance ingredients for Tireless Retinoid Night Serum. The star is Granactive Retinoid™️ – a delivery system for the active ingredient hydroxypinacolone retinoate (HPR), which is the newest retinoic acid ester.  Unlike Retin-A and retinol, HPR is unique in that it produces little to no irritation.  

What is also special about Tireless Retinoid Night Serum is the inclusion of other skin beneficial ingredients – Hyaluronic Acid for hydration, caffeine as a potent antioxidant, especially for skin exposed to UV light, a stable, penetrating form of Vitamin C that helps build collagen and defend against free radicals and Alpha-Arbutin, or bearberry extract, to reduce the look of hyperpigmentation. 

Care Tireless Retinoid Serum

How does Care’s Tireless compare to other solutions on the market?  

Our Tireless Retinoid Night Serum is a breakthrough product, because it has been formulated in a way that allows all skin types to easily include it in their skincare regimen. Unlike many traditional retinol products, Tireless Retinoid Night Serum does not cause redness, peeling or irritation. 

If our customers want to try Care’s Tireless Retinoid Serum, where can they buy it?

We’re currently running a special for NYBR Readers, a 2oz (large) bottle of our award winning Care Retinoid Serum + Samples of our entire clean beauty line for only $45 with Free Shipping.

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